Our team transformed the digital and mobile spaces for the rebranded MSG sports network website to target the “Sports Sophisticate” — an elite, discerning breed of fans as passionate about New York as they are about their teams.
The site leverages the latest digital innovations to excite, engage and socially connect fans like never before. By giving them the ultimate place to cheer, argue, share, learn, like, socialize and celebrate, we deepen their relationship with MSG and NY sports.