Adam moved to New York City in March of 2000, the day after, according to Wikipedia, the Dotcom crash began. The majority of his career has been spent working at advertising and digital experience agencies such as Modem Media, Havas, R/GA, Critical Mass, Isobar, and Droga5. He led the New York City creative team at Isobar for 5 years, and was Design Director at Droga5 for another two. Combine that with brand-side experience for Victoria’s Secret and Verizon – and you have a seasoned creative leader able to bring a more business-oriented point-of-view to the work, without compromising creativity.
With a background of 20+ years in digital design, brand design, and advertising, he’s able to offer brands a holistic creative perspective across the entire customer journey using storytelling and systematic thinking to craft immersive and emotive experiences that deliver solid ROI.
His work has been recognized by the Webbys, the One Show, Web Marketing Awards, W3 Awards, OMMA; and also been covered by the likes of Creative Review, Luxury Daily, Shoot Online, and Fast Co.
His client experience spans a range of consumer categories from electronics (Sharp, LG, Nokia), apparel (Nike, Under Armour, Victoria’s Secret), beauty (La Prairie, Marc Jacobs Fragrance, L’Oreal Paris), telcos (Verizon, T-Mobile, Sprint), autos (Volvo, Infiniti. Dodge), and media (MSG, NBC Universal, National Geographic, Comedy Central).
Adam is a Canadian- born, US citizen, and naturalized New Yorker. He lives in Brooklyn with his amazing wife, kid, and super pooch, Taco the bat-pig
Verizon 2019 – Present
Senior Creative Director, Design
Responsible for the Verizon digital brand experience on website marketing landing pages and digital advertising.
· Consumer wireless, home internet, brand, and CSR
· Lead 2 creative teams (20+ designers and copywriters)
· Digital master brand guidelines
PROJECTS · All Consumer device launches (Apple, Samsung, Google, Microsoft) · Network Brand campaigns including 5G Nationwide and myPlan Launch
· Launched Citizen Verizon Volunteers corporate platform
· Super Bowl LV Fortnite Activation
Jacksonmojo 2018 – 2019
Brand & Product Design Director
PROJECTS · Crystal Cruises Redesign · UNiDAYS Holiday ’18 Campaign · OnePlus Brand Strategy · Novartis Unbranded Website & Campaign
Droga5 2016 – 2018
Brand Design Director New business, integrated branding, digital and retail brand experiences.
· T-Mobile Tuesdays customer appreciation program launch · Brand design refresh for Sprint · Brand experience innovation for Under Armour at DSG · IHOP new business win and brand refresh · Brand innovation for ESPN
ACCOUNTS T-Mobile, Under Armour, Sprint, ESPN
Isobar 2010 – 2016
Creative Director Led the New York City creative team to create innovative multi-platform digital products and campaigns.
· Grew team to 25 art directors, designers and writers · Added copywriting, content strategy and motion design · 20+ industry awards · Managed creative thread of $10+ million annual revenue
CREATIVE LEADERSHIP ON KEY ACCOUNTS NBC Universal, National Geographic Channel, La Prairie Global, Comedy Central, Marc Jacobs Fragrance Global AOR, Radio City Christmas Spectacular, Daily Candy, MSG, Air Guard, Beauty.com, Bloomberg, AVIS, Healthways
SECONDARY RESPONSIBILITIES · General creative direction · New business · Resource allocation and staffing · Hiring and recruiting. · Career coaching and mentorship
Victoria’s Secret 2008 – 2010
Senior Art Director Responsibilities included the Fashion Show, megabrand (Store/Catalogue/Online) launches, Seasonal concepting and eCommerce enhancements, and special projects.
PROJECTS Victoria’s Secret Fashion Show, Holiday Campaign, Perfect One Launch, Body By Victoria Launch, Miraculous Launch, Swim Bikini Mixer, Swim ‘10, Victoria’s Secret iPhone App, Jeans Boutique
Publicis Modem 2007 – 2008
Associate Creative Director A key player in the LG global AOR account win and Co-Creative Director for the Heineken US digital account. Created film and immersive digital campaign to launch the LG Steam Washer in Europe. Launched the Heineken Beertender with the legendary Beermaster and a slick CGI video series.
R/GA 2005 – 2007
Art Director Mastered systemic design and creative development for video production. Creative lead for Sharp AQUOS global, Purina, Alcatel-Lucent, S&P. Collaborator on Nike, Nokia, Johnson & Johnson, Lowe's home improvement, L'Oreal Paris.
PROJECTS Sharp Aquos Global Redesign (X2), Nike Winter Running Launch, Fancy Feast Rebrand campaign & Redesign, Nokia Music Europe Launch
HAVAS 2001 – 2005
Senior Art Director The Volvo years. Started as a freelance contract in Amsterdam, turned into a 4-year journey. Two generations of Volvo global redesigns and all digital marketing for the US as Senior Art Director. I also collaborated occasionally on Intel and New Balance.
PROJECTS Volvo Cars Global Redesign (X2), All-New S40 Launch, XC90 V8 Launch, Intel Unwired Campaign, New Balance N is for Fit CampaIgn
917 756 2301
adam@jacksonmojo.com
Brooklyn NY
Awards
Webbys, OMMA, Web Marketing Awards, The One Show, W3, MSN Awards, Horizon Interactive Awards
Industry Coverage
Creative Review, Fast Company,
Shoot Magazine, Luxury Daily, Le Book
Creative Direction, Creative Strategy, New Business, Planning & Scoping, Team Leadership, Digital and Brand Innovation, Campaigns: Integrated, Social, Experiential, Brand Design, Experience Design, eCommerce + Omnichannel, Photo + Video Creation, Content Strategy, Branded Content, eCRM, Dynamic Creative Optimization
Crystal Cruises, ESPN, Under Armour, Sprint, T-Mobile, NBC Universal, National Geographic, La Prairie, Comedy Central, Marc Jacobs, United Technologies, Radio City Christmas Spectacular, Novartis, MSG Network, Air Guard, Beauty.com, Bloomberg, AVIS, Healthways, Nissan Infiniti, Victoria’s Secret, LG, Heineken, Sharp, Nike, L’Oreal Paris, Johnson & Johnson, Volvo, Alcatel-Lucent, Nokia, New Balance, Intel, IBM, Lowe’s Home Improvement, Monster.com, Coca-Cola, Ameritrade
Centennial College
Creative Advertising
2023 Verzon myPlan Launch
2022 Citizen Verizon Volunteers Launch
2021 Super Bowl LV Fortnite Activation
2018 Crystal Cruises Redesign
2017 Sprint Brand Refresh
2016 T-Mobile Tuesdays Launch
2015 NBC Universal TV Everywhere
2014 Comedy Central Digital Platform
2014 La Prairie Global Cellular Swiss Ice
2013 Marc Jacobs Fragrance Honey
2013 Marc Jacobs Fragrance Global AOR
2013 Daily Candy Re-Brand and Site
2012 MSG Network Responsive Site
2012 Air National Guard Adaptive Site